Hip-hop is 44 years old and Google provides Loopy accessories with a scribble that science drops at the birth of Breakbeat. In addition to detailing the mythical party from 1973 to 1520, Street Sedgewick in the Bronx, where DJ Kool Herc created the taste of two versions of the same album in other mallets to make rest bigger, users download an interactive instruction in the art of the cross and scratch.

But it is the company to make Doodle Hip-Hop, with an original design, the founding artistic director of Def Jam and Icon of Graffiti Cey Adams and a click animation that tells the story of the Birth of the Hip-Hop with the narration of the old I! MTV raps Host Fab Five Freddy, which transmits hip culture.

Google Doodle also highlights a fundamental point for hip-hop, because it ignores the past. Its relevance has been questioned of US establishments for so long, now, establishments that recognize hyp -hop may probably lose their own relevance.

For Google, the creation of Doodle is not precedents. “We have never made a scribble like this before, either because of the demanding technical situations and the many voices and collaborators we are looking for to include,” explains Perla Campos, one of the 3 Googlers scribbling today, in a prolonged consultation and a response consultation on its creation. Campos, as well as the rest of the Doodle team, Kevin Burke, Ryan Germick and David Lu went to the HERC Historic Festival in the Bronx.

In addition to the contributions of such basic hip-hop figures such as ADAMS and FAB Five Freddy, the task includes a check through Lyor Cohen, former defense leader of Jam Records and the world leader of music existing on YouTube. He talks about the origins of hip-hop and his evolution without stopping:

Hip-hop was harmful. In the end, for me, it shows that other people in any scenario have the ability to create something difficult and significant. The progression of this culture and sound, by Kool Herc Spinning James Brown breaks a block party in Jay -Z, Kanye West and Drake, being some of the most important music forces 44 years later, it is anything that few people in this first birthday party can have forecasts.

Fab Five Freddy presented this feeling, in the questions and answers that accompany him, discussing his evolution:

The essence of hip culture in its base is like a set of rules: it can be done in any language and through any nationality, and once well done, it grows exponentially. From the beginning in the 70s, this culture was generated through those who had very little and took them to the essential elements to say: “I am here, I went. ” And that has frequently reverberated for decades. So I don’t like thinking about the old school opposed to a new school, I am a user “now in school. ” HYP -Hop walk: It will reinvent.

Massive gratitude is not hip-hop scribble, but it follows a trend in institutional popularity and culture birthday party. Last week, the honors of the Honors of the Kennedy center announced that LL Cool J will be a winner of the 2017 award, his first hip-hop winner.

But don’t tell him. Although such institutional popularity is honorable, it has also been expected for a long time. And in this case, Google has so much to win through the association, given the marketing force shown of the hip-hop.

At 44, mature age has not cooled its cultural power.