Apple subsidiary Beats Through Dre updated its old portable speaker, the Beats Pill, after retiring it in 2021. The result was, in AppleInsider’s review, a speaker that combines wonderful audio with long-lasting battery life and stereo capabilities.

In an interview with Wallpaper, Apple Vice President Oliver Schusser talked about some of the tweaks that will be made to Beats Pill, as well as how Apple continues to make strides in the music space.

“We had to do a lot of work,” Schusser begins, noting that Beats is a premium products company focused on headphones. Due to its efforts to make headphones the best, Apple has had to “completely rethink and reinvent its entire line of headphones. ” “.

For years, the focus was on the headphones and not the tablet, but the company “always wanted it to be something special. “”It wasn’t about replacing one or two things. We were looking for a complete update,” says Schusser. .

When asked how Apple made the speaker lighter and smaller without affecting sound quality, the vice president responded: “It was a question of power. Efficiency of the acoustic components, power of the structure. “

“Obviously, we’re part of Apple and we have some amazing engineers working on those products. That’s why we’re obsessed with weight: make it as light as possible, make it as small as possible, extend battery life. – 24- An hour of battery life is incredible. “

Apple insisted that those products be premium products. ” Although our target audience is a bit younger and other people take the tablet on the beach and on the basketball court, they are high-quality products. “

Ten years after Apple’s $3 billion deal for Beats, Schusser is invited to reflect on the paintings of Dr. Dre and Jimmy Iovine in hardware making. “They built high-quality products and made them look great. . . through music, artists and sport”. . I give them a lot of credit. “

While Apple “completely reinvents products” and overhauls internal components, Apple still helps keep the hardware “relatively faithful to the original iconic designs. “

Schusser touts the Studio on-ear headphones as an iconic logo and shape that “ten years later, it’s still as applicable and cool as before. “

Dre and Iovine have worked to “create a team and culture whose goal is to ensure they sound better than anything else,” he adds, before detailing Apple’s existing committed studio in Culver City to progression work.

He goes on to say, “There’s no one better in the world than Dr. Dre and Jimmy Iovine, who have spent most of their lives in recording studios and have focused on setting the bar as high as possible. “

Over the course of the decade, Beats expanded, aggressively moving into the in-ear headphone market after making an impact in the over-ear headphone segment, and with great luck, according to Schusser.

“The speed of innovation in recent years has been incredible,” insists Schusser.

As for live music, Schusser’s participation in the iTunes festival and the Apple Music Festival is mentioned. Although he claims that the festival had a “good run” from 2007 to 2016, it was later interrupted and other projects were introduced.

This included the Apple Music Live series, which is not only a more common and normal event, but has moved around the world instead of focusing on London. “Most of them are personalized programs, all exclusive to the benefits of our subscribers. “We are looking for new concepts and new ways. “

Schusser doesn’t completely rule out the return of festivals, but adds: “We need to be where the music and culture are. That’s our place. “

Proclaiming that Apple has music in its DNA, Schusser says Apple intended iTunes and Apple Music to be “a position created through fans, for fans. We seek to be more than just a spreadsheet of songs that you click on, [pay for], and that’s in your library. “

Apple sought to showcase the variety of songs to inspire discussions about tastes and new music. This is one of the reasons why the festival was created, to promote exchange and dialogue.

“And we try to do it,” he continues, referring to the service’s various radio stations. The hundred most successful albums of all time had the same goal: to get people talking about albums.

“People don’t talk about music like they used to. Which is sad. “

When asked about Apple’s progress in five years in terms of music innovation, Schusser said: “We are dedicated to music, while others run away from it and devote themselves to podcasts and audiobooks. Our branch is obviously committed to music”.

He also refers to Spatial Audio as a feature that has “completely revolutionized the listening experience” and then to smaller Apple Music features. The lyrics demo for users is a “team of people” who transcribe songs, animated illustrations, Apple Music Sing and The classic is also verified.

“We are looking for Apple Music to be in a position to pay attention to music. I am very pleased with that,” he reflects.