It has been Almaximum two decades that the smell of the Japanese trio shaped 2000, and at that time, the act has become one of the maximum pop teams identified in the country. Over the years, ōmoto “Nochi” Ayano, Kashino “Kashiyuka” Yuka and Nishiwaki “A-chan” Ayaka have grown in their roles as a charismatic translates the futuristic aggregate of synthesizers, techno and EDM produced through the collaborator Nakata Yasutaka futurist.

Recognized for their music as much as its strongly explained choreography and its distinctive theatrical flavor possible options that have not replaced for years, perfumes have overcome the useful life of the maximum teams of women and cultivated beyond the J-Pop scene aimed at other young people to become one of the infrequent Japanese acts capable of keeping their in the foreign hike circuit. After having released its pop album in August, the organization is on excursion the last component of 2018 and will pass to North America for seven shows, and perhaps one or two wonders, in March and April. Before their excursion, perfume members sat with Forbes in Tokyo to talk about their races, their long-term pop and what has replaced over the years for them and in the J-Pop industry.  

What do you have from the year until the end?

Kashiyuka: Looking this year, we released an album for the first time in two years and we are on excursion with him. For the excursion itself instead of making wonderful production at the level as we do, we have made simplicity so that we can show other people than we have to offer.

The addition of the production price is easy. Doing it more and bigger is easy. But seeking to reduce it makes it more evident what is vital for us to prioritize, and is helping our message to be clearer to the public. We must speak greater with the public and feel a greater feeling of coexistence. The message we seek to reach the public is another for each song, but in the total of this album, the considerations of the message are brilliant and the happiness of being where you are at this time, satisfied in the present.

How do you see long pop as the continuation of the artistic evolution of the perfume?

Nochi: We have been in combination since we were teenagers and we have been running with the same manufacturer since then. Throughout the time, Nakata wrote us songs that correspond to the express era of our lives so that music has matured with us. But for this album, he returned and wrote songs that feel young from heart. As we have so much experience, we are convinced that we could exploit those emotions, whatever our age.

A-chan: Actually, we do not have a contribution when Nakata writes and the concepts behind Long Run Pop, and all our music are his. When we listened to his songs for this album, it was at a time when we had an idea that lately we are in the state when we have to pass the stick to a young generation of artists and we will be taken to the back of the crowd of the industry. But instead, with those songs, it was as if he were saying: “You have a long race. You have to paint with force. You have not finished, what are you doing?” It was a bit of his message to us. It made us more aggressive.

Do you feel that you have to seem younger to interact with the public and the industry at this time?

A-chan: No, no. No. I think Nakata believes that we deserve to do everything we believe is now great that acting conscientiously younger.

What do you think your career is so connected to a single manufacturer that directs your sound?

Kashiyuka: We have a hundred percent self -confidence. Recently, he tried long -term bass music with us and surprised us at the beginning, but he knew precisely why we had to do this genre at that time. I had an intelligent explanation why we do it, so we passed the flow.

A-chan: We present that we need to write words of his songs, but he needs to do everything through himself. But it is quite popular in Japan that artists have composers. We are very intelligent and we are sure to write our songs, and you are sure that we touch them, so we agree with that.

You are music and icons of taste in Japan. Why was it an intelligent moment to publish its own clothing line, fragrance cabinet in 2017?

Kashiyuka: our screens began to see our screens to cosplay our level costumes. But it was a suit too level. They cannot use them in their daily lives. So we are looking to free things that other people can recognize as encouraged through our emblematic level attire, but can be used daily. This is the fundamental concept of what we seek to do.

You have maintained your individual styles for years, as Nochi dressed in pants and kashiyuka has never had short hair. Why is it so vital to keep your scene the same after all this time? Do you never need to replace your hair styles or wear other clothing styles?

Kashiyuka, dressed in hair in a bun: at our daily life out of the doors, I also have disorders with my long hair, so I need to replace them. But at the level as an artist, our taste has become synonymous with us. People recognize us only for our tastes of hair and clothes, so we believe it is vital to maintain those emblematic looks.

A-chan: but maybe we will suddenly replace and start coloring our hair. Cut it, make a Mohawk or something. We could. You never know.

His appearance is very complete to his artistic qualification because he has very shocking for many years. How has the Japanese music scene replaced since debuties almost two decades ago?

A-chan: We are only there as human beings for thirty years, and there are many other people who have a longer career than us. But I think there will have to be a story in each one of a successful song that has been supported through today’s enthusiasts. There will have to be a documentary detail for everything, you will have to feel genuine in all aspects. As “thanks, by her side” through Ariana Grande, it is her and her relationships. In fact, I like that. It is actually genuine.

Do you need to publish more long -term autobiographical music?

A-chan: We who the songs that Nakata writes for us recently approaches who we are as people, and how we sing, we have the impression that the songs describe occasions and emotions that can really happen. Like [Star Train “from [2015] it is our documentary song.

So, if you had every song that resonates with you at the maximum individual level, what would it be?

A-chan: ooh, I like the question. I that “Spring of Life” in 2012. This song is about how spring will reach your life, but it is up to you to be positive and active for the season. I am complete of positive power at this time.

Kashiyuka: It is difficult to say what song it represents me since I am myself and not a song. But I like the 2016 “Flash” song. It is very fragrant and makes me feel very positive.

Nochi: “Mugenmirai” for me. It is one of our recent long pop songs, and it is a long brilliant career. I look in the long run, I have the impression that there are bigger and older things that await me in the long run. So it’s really from me. I am very idealistic and actually I pass to my dreams. So it is definitely my song.

Kashiyuka, what do you mean when you say it’s “very perfume”?

Kashiyuka: Persistence. Synchronization. Possibly it would seem mechanical, but there is a sense of human heat in what we do. The more something in synchronization, or the more the generation is put into something, all this has a human qualifiability, which makes it possible. Our audience recognizes this.

Would it, therefore, would the smell of getting something out of the song of Lo-Fi or acoustic and feeling original on the spot?

Kashiyuka: In the past, we have made acoustic versions in level and radio programs. We really love those new versions, because there is a new detail that we have never noticed before our own songs, however, we have never left anything formally.

You have been one of the first Japanese acts to use YouTube throughout the global and put your music clips available to the global public. Today, more J-Pop acts are updated, but the presence of the industry is largely absent in Western musical stages. What do you think of J-pop customers on a foreign scale, because the fragrance is one of the first to leave the doors of Japan?

Nochi: We are not literally the pioneers with respect to the foreign impulse of J-Pop. We are literally careful when we make the decision to do. “Is it too soon to pass?” Is Passod now? “There are more young artists who are quite competitive to spend those days abroad, so they really help the Japanese music scene to pass more than us.

You have been running in combination for so long. How do you stay positive for you and why do you think it works so well?

A-chan: You ask our parents. [The trio laughs. ] We never have an idea that we would last as much, it’s already a miracle for us. We need someone else to write an electronic book about the reasons why we think so much so that we can read on this subject and perceive a little better.

The fragrance has been in combination since the 3 were in the best school. How was it replaced by there and now?

[They talk about and to pass, commenting with each other. ]

Nochi: Kashiyuka is not a woman who wore short skirts, even if she is now at the level, she still uses skirts. It probably began because a stylist chose her for her, perhaps because he can correspond to the enthusiasts of the beautiful and women photographs they can have due to their voice. When we were younger, she never at all female. She wore everything black. But due to level costumes, he began to love more female garments and began to dress in color.

Kashiyuka: A-chan has a dog. When we were younger, he was not a big fan of animals, however, his circle of relatives had a puppy squirrel. She is not interested at all. For me, it is a great wonder when he looked for a puppy through herself and that it did not seem to correspond to my symbol.

A-chan: Nochi can talk to other people, but he was too shy. He is a unique child, so maybe. She is really intelligent to be alone, just gambling. The moment we were still in school, when I needed a haircut or something, it called me to make an appointment. It’s how shy it was! But after reaching the era of alcohol consumption, he began to make friends.

Are you that Ti fan symbol corresponds to reality?

Kashiyuka: Maybe partially. Half and half?

Apart from its next foreign tour, what is coming in 2019?

A-chan: We reach the thirties, so we are extremely cheerful to see what brings us. I hope we are more loose and more fun.