During the beyond 50, pop songs have more, more powerful and increasingly similar. But musical adjustments more deeply than the maximum of other people have probably not done. Marks and advertising slide in all grades of the artistic process: their favorite songs of songs and clips.

Searching at the University of Colorado, Denver confirms the trend. Analyzing the 30 most productive songs of the demonstration tables every year from 1960 to 2013, researcher Storm Gloor said that more of the part of the 1,544 mentions that he knew in popular words occurred between 2000 and 2010. As well as the general duration of the songs and the number of words, the same goes for the percentage of words related to the logo. In 2010, 1. 8% of words in words can also be a logo. Possibly it would seem small, but it is almost double the percentage 25 years before. And in 2006, 2 of 3 songs on the exam included at least one logo reference.

Behind the closed doors, there is a lot of effective to replace the hands to put those mentions in our music. Every time you pay attention to a song that mentions a brand, there is an issue, or a hope of a long -term agreement, engineering of this appearance.

The form of music to come. “The artists will reveal, their control, which will reveal any type of disposition,” Storm Gloor told Mic. “C’est Juste Ainsi that Foncionne l’en inson. Ils le pourient. Mais vous trouverez rarement, Voire Jamais, an artist debouut avec des directs of Brand x pour unit séance fuito. Il and a unit prudence pour sowed manifest à CE subject dans l’Ondonson Industrie”.

However, some executives have presented a process review, basically in cases where the presence of the logo in the words of an artist is so obvious that it is difficult to ignore.

Chris Brown’s success in 2007 “Forever” is one of the songs. The original song nods with the slogan of Wrigley’s double mint rubber in his choir: “Duplicate your emotion / Duplicate your emotion and your dance. ” Près d’Non an plus tard, Wrigley a Révélé that Los Angeles Chanson Faisait in Fait Partie d’A a Mouvement de Marque Intelligemment Orchestré, with an ancient ancient Supérieur Interscope Records, Steve Stoute. According to the Wall Street Journal, the concept to familiarize consumers with the logo through the song before publishing an advertising tintineo, also played through Brown, which has the same song.

Wrigley leaders refused to reveal that the Wall Street Journal reveals how much they paid for the song. But it is transparent that the industry is willing to compromise an artist’s artistic procedure to satisfy a possible logo partner.

Brown’s single is an excessive case, but it is not through a traced incident.

“This is a sensitive issue, because the placement of products reaches an exchange of cash, or something like that,” said Billboard in 2006 in 2006. Examine Gloor discusses a similar email of similar dissemination of the Kluger firm that shows how a “certain Denims logo could, for the correct price”, “find your way in the words of a next song by Pussycat. “

This same placement of products also occurs in musical clips. Beats is one of the maximum flagrant criminals in this area, filling videos of hip-hop and R&B, in specific products with beats products. In addition, Universal Music Group began to implement a program to retroactively insert ads in older clips, whose artists did not think about monetizing the centimeter of their art.

Why artists play this game. It is not artistic inspiration. “It’s just a way to earn more money,” said Mic Howard Spink, an attached clinic professor at the University of New York. “The advertising of a product or sponsorship anything that was directly to the artists. But now with 360 offers”, in which a label controls more the career of an artist, such as marketing, promotion and excursion in exchange for greater relief in the source of income, “is shared between artists and labels. ” As another benefits bureaucracy decrease, it is vital that artists participate. Brands may not be happier.

“The argument is advanced through marketing specialists. ” Then, if you see brands in their media that they also see in their daily life, the media are more original for them. But it is the type of excuse that other people who gain effective through the promotion of sponsorship grant to record corporations would say. “

Cela Va Dans Les Deux Sens, Cepeded. Sometimes, artists leave the names of logos not requested to attract the attention of the logo and, hopefully, gain loose products or sponsorships of the line.   Busta Rhymes did it with a single success “passes the Couvoisier. ” 

According to MTV, Busta Rhymes control states that the alcohol selection only an artistic selection. But after the song gave Couvoiser “a two -digit construction in US sales,” the corporate contacted and wrote a sponsorship agreement between the artist and the brand.  

However, it becomes a slippery slope. When Lady Gaga made her “telephone” clip, he wrapped it with sponsorships. Some of the brands, such as Gaga Sports of Coca-Cola Coke in their hair in a scene, have a non-public artistic meaning, according to an interview with the advertising era with the Gaga manager. But this meaning is lost in the vagueness of some other products placement: Miracle Whip, Polaroid, Virgin Mobile, the quoted quotes site and the diversity of “beats” laptops of Hewlett Packard. It is a video, but the component of its force is lost in the influences of the competition in Gaga’s vision.

“If Michael Jackson was” Mystery, “he would too,” said Troy Carter, director of Gaga, A Age Advertising. “These musical clips of $ 1 million will have to have partners to produce. “

We cannot let this continue.   El deseo de mirar a la fuente de ingresos fluye fuera de las puertas de la música es comprensible, pero comprometiendo cualquier cosa de nuestro arte cuando dejamos que las marcas tengan tanta influencia en nuestra música. There is a way for artists to paint advertisers, but the insertion of products in letters and videos is not.

Some brands, especially Red Bull, Squarespace and Converse, have discovered tactics to associate with musicians without infiltrating their works. The independent act White Mystery recently declared Fader: “Working with brands like Levi’s and Red Bull allows White Mystery to touch systems for a larger audience and take artistic projects such as the publication of a double album while it remains a group of one hundred percent independent. ” 

Then, at a certain point, “sale” can be artistic liberating. But there is a difference between promoting a component and promoting the component of the message of his song, the component with which a listener trusts and wants to connect. Consumers will have to look at the logo in words with excessive skepticism. They deserve to look for acts that use only logos to identify an artistic identity, not only financial. If we do not avoid it, this trend can continue up to one day, music can be while playing and there is no substance.