It all started with “Relatia”, Paulo Londra’s first song, which was downloaded on YouTube in January 2017 and established the base of a race that does not seem to have a roof. “I agree to be criticized, I do things in my way,” he sings with a slow one that has already become his brand.  

Like many in their generation, the 19 years began to write squares. He forged his taste to fight in pasta competitions as the so -called fifth step, and temporarily surrendered in cheat, the musical genre that sees every corner of the global at this time.

Although his path is for others in the new scene, Londra has made the difference from the beginning: while wrapping his songs with positive vibrations and thanks for paradise for his intelligent luck, he avoids the touch of violence, drugs and insults.

Just a year and a lot of songs in his career, Londra appeared at the radar of the foreign stars, such as Bad Bunny and J Balvin, and many of his videos have exceeded the brand of 20 million people. In fact, his good fortune was detected in the local industry, and his call gave the impression of the programming of the new edition of Lollapalooza Argentina, his program despite all canceled due to poor weather conditions.

“He had the ghost that the public sing” Nena Curse “(the song he sings throughout Porto Ricanny Tavárez). I have an idea that I can cry there,” said the young artist in Billboard, just after the announcement of his announced program.

Londra speaks precisely in the same way that he sings and cannot hide his astonishment to have an effect on what his paintings have caused. He has a humble company personality but, “Trust and Pacitule” because he titled his song at the moment, “Trusting and Tranilleo. ” He is an age artist of 2. 0 and the basis of his motivation are the instantaneous comments shared with his audience.

“He encouraged positive comments, I launched” relax “and began to write more songs,” he shared. “It was strange that a trap song received more than one million scenes here in Argentina. It motivates me a lot. I locked myself in a room just to write and even leave the scale of the squares.

“I can look relaxed, however, every time I fall asleep, I can’t help think it’s too strange. I refuse to think about it, I just need to enjoy it,” he revealed.

Beyond any gender distinction, Londra believes that she is doing music, not just trap. And he likes to do things in his own way. “I like to draw sure issues that many other people will not present the case. Almost no one sings happiness, for example. Everyone says” I am bad “and things like that. It is probably sold more, I do not know. I have entered enthusiastic about the things they do, I tell you,” he explains.

It is as he says in “Condemned for the million”, one of his last successes: “While they are seeing our game, we have already created new. “

The former have an effect and the appetite for the New Horizons took him to Colombia. It seemed, among many things, a collaboration with the Pop Urbain organization floor 21 in the song “I love you. ” Far from rap and trap, Londra develops with rhymes in a romantic vein closest to reggaeton. And he is aware that this does not show well in the hip-hop districts.

“In trap and rap music, there are very excessive people,” he said. “Then, perhaps a collaboration with floor 21 told them that it does not qualify as a rapper, but it is unfair. For me, the” the most immediate “is to rapped in a fantastic situation. Pushes the limits, it is not blocked. I do not sell: I like to be provided whenever possible. ” 

Londra said he first was interested in making music when his sister advised him to watch the movie Eminem 8 miles, a milestone that deeply played his life. “I may have been nine or 10 years old when I saw this movie, and I ended up. I wanted to be this white man among blacks,” he said.

Today, it maintains the same ideal, and knows that exposure on social networks implies safe responsibility. “An artist is like an athlete,” he said.

“I think everyone thinks I am the smart rapper and I love it,” he shared. “It’s great to be the intelligent guy in the movie. People took me as a saint because I communicate about drugs or communicate about sex. And I like it to be so. “

Despite the differences, Londra is aware of being a component of a new generation, a motion of new artists of which he is proud, saying: “All this deserves an electronic book that is being written. What is with the urban genre at this time in our country is what happened in Puerto Rico with reggaeton. “

Beyond a young audience who wants to listen to a Spanish trap, Londra acknowledges that his biggest challenge is to have a major audience among his fans: “The new generation was born to listen to this kind of thing. I mean, it is not unusual if you are 15 years old,” he explained. “On the other hand, if you exhibit someone between 30 and 40 years with this kind of thing and that he likes it, there is a genuine possibility that the artist grows. And I like it. “