When he arrived 70 years today, the single forty -five rpm, a format that would revolutionize pop music, less radical than only confusing. On March 15, 1949, RCA Victor has become the first seal to display albums that were smaller (seven inches in diameter) and maintained less music (only a few minutes consisting with the side) than the 78 of Vogue.

The length of the only 45, combined with the fact that other mandatory devices to play them, enough to baffle the global pre-rock music. “My clients no longer know what to buy,” said a record store that groaned the Cashbox Mag’s trade this month. “They will enter, they will ask for a recording, then they ask me if it can be reproduced or not in the specific phonogram they have at home. ” Most of the time, he said, the possible buyers left without earning money.

Then, those first seven RCA versions, which, according to the archives of the label, moved from classical music to children’s music in the country. The one that other people do not forget is Jumping-Born’s Boogie by Arthur “Big Boy” Crudup “That’s Too”, which has become the escape of Elvis Presley in the next decade, but the list also included a yiddish song “, a Klein Melamedl (The Little Oneer)”, Sung through a singer. There are no pop graphics things at this time in history. For more skyscrapers, each of the forty -five was published in another color, from “intense red to” dark blue “. (Yes, the colorful vinyl existed in the years without delay after World War II). )

But with the launch of these titles and other corporations that temporarily enter the market, the individual revolution began. It is unlikely that you will underestimate the effect of the 45, which was the discharge or the single iTunes of 99 cents (to the sudden “lo / hi” of the black keys) of its time. The adolescents of the 1950s went to the portable format and less expensive; An ad at that time evaluated the recordings at 65 cents each. One of the first maximum cataclysmic tubes in rock, Bill Haley and the “rock sought the clock” of the comets, sold 3 million singles in 1955.

In the decades that followed, all the Beatles and Rolling Stones through Patti Smith, Nirvana and White Stripes launched their first music in 45. A handful of classic rock standards, adding “positively 4th street” through Bob Dylan and “Honky Tonk Women” of Stones, were the first in the albums.

Some singles had photographic sleeves or outputs B. If “Go Your Optreway” returned through Fleetwood Mac in 1977, you know “Silver Springs”, the Stevie Nicks reference that was thrown rumors. The next decade, the independent enthusiasts who captured Hüsker Dü “Mont Not Sense” discovered their unlikely but fantastic policy of “Love is All Around”, in a different way known as the main song through Mary Tyler Moore Show, On Flip.

According to the New York Times, the year peak for seven single inches of 1974 when two hundred million million were sold. In the early 1980s, the forty five began to die for slow and humiliating death. The number of Juke boxes in the country has decreased, rock boomer enthusiasts have more and more gravity towards albums, and the cassette format (and even the unnecessary format of “cassette” and “mini-cd”) began to exceed vinyl forty-five.

The seven inches have never been absolutely restored, however, it continues. Sub Pop presented its first single club in 1988, first, sending a month per month to members who included Nirvana outings, striking lips and a sound adventure and a shared mudhoney. A new subpop lot, the first one in a decade, arrives next month.

Continuing with its attachment to the vinyl formats, Jack White relaunched the forty -five on its third -party label, starting with a single time a decade ago. Since then, the label has launched just over three hundred 7 inches single. According to Ben Blackwell, the co -founder of Third Man and the leader of his vinyl operation, the manufacture of small black recordings in the virtual era requires greater diligence. “You will have to print new labels and update metal portions [to plants] as they decrease,” he says. “Juke boxes are prohibitive. “

On average, the typical of the 3rd single man sells 2,000 copies, not large numbers, but says Blackwell, enough to “keep the doors open. ” This year, the seal will launch forty -five through a lot of new independent groups, adding Pow. “It’s an introduction of low threat,” says Blackwell. “For me, personally, it turns out to be the ideal way to consume music. “

78 is the story and the CD is about to register. But after seven decades, a quarantine tremor began, the forty five survive, even if they are only in mind. Whether in the form of a flow to a track or an old MP3, the concept of a concentrated joy through a single song is never dead. Paraphrasing the pearl jam, 70 years later, we turn the black circle.