For his female fashion exhibition in the fall of the fall of 2017, designer Marc Jacobs sent models on a track stripped in New York Armory in Park Avenue of New York last February, with survivors adorned with thick gold chains, fashionable flavor coats and eccentric touched, a hat point in the first days of hip-hop-top 1970 80.

The Jacobs collection has been inspired, said, through two things: the 2016 Netflix documentary “Hip-Hop Evolution”, which tells the musical genre of the 1970s to the 1990s, as well as through memories of their own years of training in New York.

“This collection is my representation of the well -studied disguise of occasional sportswear,” said the designer in A at that time. “It is a popularity and a gesture of my respect for varnish and care implemented to the fashion of a generation that will always be the basis of the street flavor of the culture of young people. “

This is just an example of how hip-hop and haute couture have been deeply connected since the 1970s. In the 1980s and 90s, Run-DMC Hip-Hop stars, ll cool J, Salt-N-Pepa and others have exposed their non-public style. And today, nobody looks at the diversity of the rap star Kanye West, clothing and accessories on the subject of apocalyptic for Adidas or takes his pearls when rapper Asap Asap Rocky Stars in ads for Dior Homme or Calvin Klein.

Also: Hip-Hop Revolutionary Players

Although the hip-hop has been in love with the fashion world, the appreciation has been reciprocal in recent years, while luxury labels, especially Balmain and Saint Laurent, embrace Hip-Hop artists and imitate the component of their aesthetics.

When you don’t have many assets where you can land in the company, your monetary scenario.

– Sacha Jenkins “, new director

The same can be said of the Association of the Italian Luxury Logo Gucci with Dapper Dan, Harlem Underground designer who made striking garments starring the recognizable logos of Gucci, Louis Vuitton and other culture shots despite (or perhaps, due to) the leader origins of their wars.

With Gucci’s, and after the Italian label, he sent a jacket on the track similar to one of the original Dapper Dan creations and described him as a tribute, the king of imitation of S at the end of last year reopened his store, which he had closed in 1992. Together, Gucci and Dapper Dan planned to publish a collection of capsules this year.

In the last seasons, an attack on the fashion styles of the hip hip (baggy pants and nostalgic sports bullets of the 90s) has high -level European and American clues, some other signal of the way in which the hip and fashion influence the other. (For example, Jay-Z wrote the song “Tom Ford”, a wink to the fashion designer, for her album “Magna Letter Holy Graal” 2013. Ford made the cry of sitting Jay-Z and his wife, Beyoncé, front of her 2015 autumn parade in Los Angeles.

This year, the list of nominees in the Grammys Obviously this: hip-hop as a musical genre and the artists who populate the industry are in the middle of culture. And beyond awards shows, hip-hop players such as Nicki Minaj, Drake, Cardi B, Pharrell and others now dictate the primary trends of pop culture and fashion.

However, not long ago, hip-hop thought of as a warm-dyed rebel movement, specifically with the emergence of the rivalry of the East Coast / of the West Coast of Compton, which makes the genre sell hard for any superposition with luxury marks. During those early years, hip-hop artists did not necessarily look for a position in the global luxury fashion. But the image, how we seem through possible style options, transported a safe social capital point in the black community.

“Fashion has been a vital component of the identity of hip-hop, because fashion has been a vital component of black identity in the United States,” explains the manufacturer and filmmaker Sacha Jenkins, director of the Hip-Hop fashion documentary 2015 “Fresh Raider”. “Because when you do not have much property of the position in which you can land in the company, your monetary situation, your educational situation, the only thing you can control is the way it looks. “

In addition, there is a festive facet to seem well, which reflects the capacity of hip-hop to locate a cheerful lifting thread anchored in life in priority. “Having an intelligent fashion was a way of explaining and showing himself,” said Elena Romero, an assistant assistant professor at the City College of New York and “free stylin”: how hip hop replaced the fashion industry, “he added that there was a deeper hidden message. ” Fashion was a way of providing their aspirations or its ability to do it or do it. “

The stylist Matthew Henson agrees. “Our culture has facets that are rooted in intelligence despite having little or not for paintings and getting the most out of it, and comes from the revelation of the Church,” explains Henson, who paints with artists adding a $ Ap Rocky. “You use the best of you.

Although the best result of Get Vested would possibly seem spontaneous, an unexpected precision has been planned and executed, a mirror of the prolix rhymes of the hip delivered with occasional ease. Having an intelligent taste, in a wallet from Los Angeles or New York, can also be considered transformer for a network that is systematically neglected. Innate flavor anything that the cash cannot necessarily dictate.

The initial foreign prestige of hip-hop has allowed the genus for a safe and playful freedom that has since been an exception to the rule. Today, dominates Streetwear; Track pants and hoodies are the new dress and tie, and thin silhouettes have given way to failures and fails. The crop of sneakers, connected to the hip-hop culture, has also exploited, with Internet sites committed only to the meticulity of occasional shoes.

Hip-hop artists presented this fashion to taste that reflects life in the streets of the masses, first on television (MTV and “The Fresh Prince of Bel-Air”, with the rapper that has become an actor Will Smith, were tactile stones) and, years later, Internet and social networks. Today, it is enough to look at brands like Valentino with his collection of clothing ready to wear from the spring of 2018 full of survivors of tablespoons and winds of four digits of Balenciaga as examples of the rotation effect of the hip hip.

More importantly, all this is the basis of a new generation of fashion labels, adding public schools and John Elliott, in Los Angeles, directed through fashion vendors that not only adopt hip-hop positions as a trend still use them because they include the surroundings in which they grew up.

Perhaps above all, it is the use of hip-hop reinvention that the maximum premonitory of the current clothing style. The concept of Remix culture is a central precept of hip-hop music, taking existing musical patterns and combining them in combination to forge a new sound. This ideology has also extended to the visual presentation of the genre.

In hip-hop, it is not unusual to wear high-end garments or preppy combined with large sportswear. This philosophy of everything is happening, combining strong and down, ironic and serious, now it is from the industry and, in many ways, it reflects a global explained through the possibility of life in life in the internet era.

“I think other people of color, the poor in the United States are Masters of the Remix,” explains Jenkins. “As the elegant Dan, who reinvented those luxury brands that did not necessarily adapt to us. He reinvented them in a way that spoke with our identity and the way we wear clothes. “

Streets for cultural domination

Grammy Grammy 2018 nominations recognize that hip-hop has international music and culture for decades. In this existing series, we stick to its up and future.

Although mass culture leans towards the cultivation of hip-hop, it did not begin in this way. “In many ways, hip-hop is a reflected image of society and the environment, where other people who are population of culture, do not see themselves, do not see themselves in classical culture,” says Jenkins. “Then they say:” How can we see ourselves in our own terms while we take the things we appreciate, even if those brands do not appreciate us? “” This attitude and preference of reinterpreting styles serve as a basic hip-hop fashion precept that has crossed the dominant current.

Perhaps one of the greatest classes that hip-hop has taught in global fashion has been that each type is a brand. Hip-hop artists have temporarily learned that music manufacturing is just a small component of their cultural footprint. Consider the beginnings of hyp -hop when Adidas concluded a $ 1 million agreement with Run -DMC after the organization interpreted the song “My Adidas”, is considered the first rap approval agreement, or the Transition of Sean Combs of Music of Music with the launch in 1998 of its seal are John or Kendrick Lamar with Nike. Others added to Karl Kani, Carl Jones de Cross colors and the FUBU team (led through a trial on “Shark Tank” Daymond John) made garments expressly designed for the hip-hop public.

Seen cynically, he is an artist who sells, but in the community of Hip-hop, where “doing so” has long been the objective of many artists, those shortcuts exist. (As Jay-Z hit once, “I am a businessman / I am a business, boy. ” He denies that there is almost more American than capitalizing capitally in a moment.

With respect to the luxury industry, it would be negligent not to capitalize on the incorporated cultural prestige of hip-hop, especially when you marks such as Christian Louboutin and Givenchy are deposited in songs. But he deserves to take care, as Henson says, not to exploit it. “There is outrage and disgust,” says the stylist when fashion refers to hip-hop in “stereotyped way. “

“When other people communicate about cultural appropriation, it is because fashion has a massive platform,” explains Henson, “and that forces other people to live this interpretation, that is, the least complicated, complicated and exhausting. “

Henson adds that he recognizes the double-sided nature of the advertising that accumulates in the hip-hop, towards which the brands come. “The brands replace their message. They are beginning to come with other people of color and more minorities because the minority dollar is strong,” explains the stylist. “It has an intelligent appearance and bad appearance. It can be a predator, however, there is a small leveling of the game regulations and has to do with hip-hop artists and their strength and their influence and what their voices can do. “

Being worried in the Hip-Hop network is getting involved in the decisive temperament of the spirit of the spirit. Fortunately, fashion and hip-hop are not stagnant ideas. They are constantly in flow, evolving in a bold and slightly noticeable way, but destined to settle for this ineffable quality of being fresh.

“You can’t say it with your finger, but you know what is hip-hop when you listen to it,” says Romero. “It is an intelligent way to describe the hip-hop style. You can no longer turn it on. I did not intend to be that. What used to be another is now and every day. And I hope it is a reflected image of society. “

image@latimes. com

For fashion news, we in @Latimesimage on Twitter.

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