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Bryson Tiller: Drake, Apple Music and The Making of a Trap-Soul Star

On October 9, 2014, Bryson Tiller uploaded his hybrid “Don’t” Rap-R

The immediate increase of Tiller, from a handful of listening to more than 50 million in less than a year, is an unusual path for rappers and singers

Long before listeners were fascinated by “no,” the 15-year-old Tiller (he’s now 22) fell in love with Omarion. He learned to record from a friend’s studio. ” I just started mimicking what I heard and making a song about it,” says the year, Tiller downloaded the beat for “no” from an online page. My friends gave me cash to buy my studio equipment, and [“no”] was the first song I recorded with it. It was the last beat I had to unload. “

You feel “not” immediately: the bass rushes in first, and Tiller comes in in a while after, making a song conversationally, if not athletically. A percussion dribble maintains a stable throw of spikes, shading his each and each move. ” Don’t” plays like a type of rise: the singer calls either the object of his preference – “Girl, he only fucked you through because you left him” – as well as his existing handsome, which “kills the Estado de ánimo “. One, Tiller interpolates one of Mariah Carey’s latest wonderful singles, “Shake It Off” and injects a “Skrt!”This evokes car breaks and the ‘Skeet’ advertising popularized through Lil Jon in the early 2000s.

When the singer wrote his innovative song in the summer of 2014, he imagined himself as the vibration murderer. “At that time, I was through the safe things in my appointments and I was not doing my part,” says Tiller. “Many other people think I am a number two boyfriend in the song, but I’m not thinking: what if a boyfriend is here?

“No” is emblematic of the sound that dominates the r

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