Like almost the entire fashion pop star, Ariana Grande has gone from gender to her career, gently collapsing the distance between the “Break Free” Edm of “Break Free” and the reggae at the taste of “side by side”, the touch of “Love Me Hard” and the retro-soul of “Dang Woman”.

But with his new sweetener album, he turned on the conquest trap, the southern hip-hop variant explained through low wild and wild lines and swarms of nerve swarms. Great is only the last star of 40 most sensible 40 to recognize this sound: see “fetish” through Selena Gomez, “end game” through Taylor Swift, Demi Lovato tells me that I love it and “Love So Soft” and “Whole Lotta Woman” through Kelly Clarkson and Kelly Clarkson. “That a taste before fashion production now reigns.

Big has inclined his enthusiasts to his new artistic zigzag with the moment when the sweetener’s single, “God is a woman. ” The song opens in a Feint: the guitar without ornaments is the only giant accompaniment for the first lines. But then, the punitive rhythm comes into play, the knee at the back of diversity while the drums were frantic in a higher record. Great is known for its elastic voice, one of the maximum flexible and full of life in the upper area of ​​40. But it eliminates its vocal advice here, to make a song in an inflexible and repetitive style.

“God Is a Woman” is one of the five songs at least in sweetener that is based on the same trap game book. During the song of the album song, Giant cut the rhythm to several juggling to demonstrate the vocal races knowing. But the hook, since it is finished and hard as the Hi-Hues: “Strong, beat it, beat it / ends it, ends it. “

The main manufacturers of the sweetener are Max Martin, their Swedish compatriot Ilya Salmanzadeh and Pharrell Williams, names that shape pop music: it deserves to keep in mind that great has not vanished in Atlanta to make its album with Metro Boomin or some other fashionable trap architect.   The dominant presence in the last 3rd of the sweetener is Thomas “Tb hits Brown, who has worked with Giant since its inception. Youarray Brown, has helped expand the “Daydreamin” Neo-Dop “, the following year, he worked on the piano ballad loaded with” My Eventhing “strings.

The structures of this trap have reached a figure like Martin, which has known more good fortune in the maximum sensible 40 than in recent decades, it is evidence that these drums and the low lines that shake the chest now are only the vocabulary of written popular music. “Every time”, one of Martin’s productions, can be the maximum effective hybrid of the album. At first glance, Giant gives an inbeido Rap Staccato, however, suddenly he returns to sing Bendy at the end of the prayer of the “Back To You” line; The effect is like a boxer after a series of short blows with an uppercut. As more and more pop singers are forced to have trap, the fusion made in “Everynge” gives them a path to go.