Oliver Schusser may hold one of Apple’s most ambitious titles, as vice president of Apple Music, Apple TV+, Sports and Beats. In a new interview, Schusser covers a lot of ground, focusing primarily on Apple Music, its competitors, and the recent Beats Pill revamp.

Schusser spoke with Craig McLean on Wallpaper and touted Apple Music’s constant speed of innovation and keeping its competition distracted from music.

We’re into music, while other people are avoiding it and turning to podcasts and audiobooks. . . And while most others on the market have stopped innovating, we’ve tried hardArray.

Schusser highlights features such as Apple Music Sing, classical, lyrics, and spatial audio as evidence of Apple Music’s innovative and high-end recording.

With spatial audio, we’ve completely revolutionized the experience of paying attention. [Historically] we went from monkey to stereo and then for decades there was nothing else. Then we invented a popular new system where 90% of our subscribers now pay attention to music in spatial audio.

Speaking about the new Beats Pill, Schusser explains the years-long gap between product reviews by emphasizing the need to use headphones first:

We had to work a lot. We think of Beats as a premium products company. We’re in the headphone space. Our aspirations are to make the most productive headphones with the most productive technology. We had to completely reconsider and reinvent our entire hull diversity. We had to focus on this before taking the pill.

Finally, it comes to the technical center of the physical design tweaks that allow the new Beats Pill to deliver higher sound quality in a lighter overall body.

With [the previous model] Pill, we had two woofers and two tweeters, both circular in shape,” continues Bruksch, here to talk about the specifications and the generation, while the boss offers a broader view of the top management. We have redesigned and absolutely reimagined that, with a single track woofer [and] a single tweeter that are much more capable and capable of generating louder sound, bigger sound, and decreasing distortion. The woofer itself drives 1. 9 times more. air than the two woofers combined in the Pill. They have more powerful neodymium magnets. They provide 20% more driving force. Together, this gives us many more perspectives in the bass finish for greater bass reproduction, bass reproduction. more clean.

Schusser is in a unique position to comment on Apple’s ambitions in departments, so the full interview is worth reading.

A word that helps it continue to appear is “premium”, whether as the north star of Apple Music or Beats. It’s clear that Apple believes content is allowing competitors like Spotify and YouTube to corner the free music market, while it focuses on competing for paid music. the subscribers.

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Ryan got his start in journalism as a writer at MacStories, where he worked for 4 years covering Apple news, writing app reviews, and more. For two years, he co-hosted the Adapt podcast on Relay FM, which was fully committed to the iPad. As a result, it’s no surprise that his favorite Apple device is the iPad Pro.